Leading UK appliance brand Hotpoint is helping consumers cut their food waste with new refrigeration models that claim to keep food first day fresh for up to 14 days. A recent report from 'Love Food Hate Waste' found that Brits are wasting more than 7 million tonnes of food every year, but Hotpoint’s new Ultima refrigerators are giving consumers the chance to cut their waste. Hotpoint’s Total No Frost system, seen on the ‘A+++-20%’ energy rated XUL85 T3U WOJH, uses Precise Temperature Control to maintain a stable temperature to guarantee the ultimate food preservation. Also, the handy Ultra Fresh Crisper drawer features a clever Active Fresh Filter that absorbs ethylene, emitted by fruit/veg as it ripens, ensuring food stays fresher for longer. When combined, the refrigerator can maintain DAY1 food freshness for up to 14 days.
