Over the
last two years, the market has seen an increase in both the value and volume in
the built-in ovens market. There has been a slow-moving trend towards single or
compact ovens, as consumers choose to move away from double ovens and investing
in new technology as they become aware of and understand the benefits of the
same.
We
believe that there is a move towards built-in ovens with pyrolytic cleaning in
particular. This is a technology we see becoming standard in most kitchens, just
as dishwashers have become in the UK. At the touch of a button, our AEG
self-cleaning ovens will convert dirt, grease and food residue into ash. Simply
wipe away and say goodbye to hours spent cleaning the oven.
There is
also a move towards specialist functions such as Sous-Vide and steam, which
enable consumers to cook much healthier food. Many consumers are leaning
towards ovens with steam functionality as they share the belief that steam is a
low-fat, healthier way of cooking. SteamBake technology within our AEG ovens
adds moisture, improves flavour and texture while still ensuring that vital
nutrients and vitamins are preserved.