Premium appliance brand, AEG, has launched its new, highly anticipated induction hob, designed with groundbreaking technologies and features that mean you no longer have to compromise on style to achieve functionality in your kitchen.
In 2023, the brand conducted consumer research and discovered scratches and cleaning as the biggest frustrationswhen purchasing hobs. The AEG SaphirMatt Induction Hob range responds directly to these needs by pushing the boundaries of design.
The hob has an elegant and sleek matte black finish and has been made with glass that is up to 4x more scratch-resistant[1] than a standard hob surface. This feature alone provides superior protection from regular everyday use and abrasions, such as pots and pans being dragged on the cooktop.
The award-winning[2] AEG SaphirMatt Extractor Hob is both innovative in design and functionality, and is one of AEG’s most energy efficient Hobs, boasting an energy rating of A+.
Chris George, Commercial Lead, UK&I, at AEG, comments: “While conducting our consumer research, we found that appliance scratches were one of the key issues for our customers. Therefore, we wanted to ensure that the design of our new hob tackled this problem head on. The textured finish on this hob is like nothing we’ve done before and will keep the appliance looking like new for longer.”
It's not only practicality and technology that makes the AEG SaphirMatt Induction Hob’s innovational, but the appliances have also been created with key design trends, such as coloured finishes and minimalist spaces in mind.
Chris continues: “This hob gives you the freedom and creative material to design your perfect kitchen space, that is functional as well as beautiful. The new design of the SaphirMatt Induction Hob is easy to maintain with the innovative surface fingerprint and stain resistance, so no more polishing pesky fingerprints or attending to those stubborn stains.”
Not only is the hob engineered to help your daily cleaning be more efficient, the unique SaphirMatt ceramic glass is also 80% less reflective than a standard surface[3] thanks to the matte black finish, bringing an elevated style to your kitchen space that makes a striking aesthetic statement.
[1] Based on external tests, compared to AEG’s standard hob surface without special treatment or coating according to internal specifications and relevant EN, ISO, NF or DIN standards, when available.
[2] https://ifdesign.com/en/winner-ranking/project/aeg-xtm-combo-saphir-matt/626985
[3] The physical and chemical characteristics SaphirMatt have been tested in laboratories according to internal specifications and relevant EN, ISO, NF or DIN standards, when available.
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