Shelly Rouse is a Principal Consultant with the Planning Advisory Service with a passion for delivering support to local authorities and helping drive public sector improvement with housing delivery and land supply as her specialities. Shelly is the project lead for PAS on its capacity, capability, skills and resources programme; using her expertise in local government resourcing issues including strategic workforce planning and project management. Shelly is also currently providing planning expertise to the new graduate scheme Pathways to Planning aimed at widening the talent pool of local authority planners.
Shelly started her career in local government and has worked for over 20 years across many planning specialisms including development management, planning policy and major site delivery roles. Previous roles also include a secondment to the Department of Levelling Up, Housing and Communities within the Planning Policy and Reform Team. Shelly has worked at PAS since 2020 and has been involved in local authority support & projects on development management practices, pre-app/PPA, performance management, designation support, councillor training, peer reviews, local plan production, planning reforms, environmental assessment and housing numbers.
She is frequent blogger for PAS under the name @HouseyRousey and a regular on industry podcasts such as 50Shades of Planning.
She is Kent regional chair of Women in Planning which is an organisation seeking to promote equality and diversity in the planning industry.
