Urban Hymns

Oct. 1, 2008
“What housebuilders haven’t realised is that you just can’t build product and throw it at the market,” says Ashley Nicholson. “You need to create a reason to buy that product.” Tim Pain, his partner in development firm Verve, nods his head in agreement, saying: “Housebuilders’ commercial space is a loss leader for them.” Harsh words perhaps, but what Nicholson and …

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