Designer Wayne Hemingway urged housebuilders to &“take the concept of individuality down&” to homes below expensive price brackets. The designer, who is presently involved in the masterplanning of Wimpey&’s Staiths South Bank development of 700 homes in Gateshead, recommended improvements to housing which &“need not cost a lot&”. These include attention to detail, less-is-more style simplicity, well-considered streetscape and affordable, …