Falling forward sales

April 1, 2008
As last month’s carefully-watched results season drew to a close, plcs including Persimmon, Taylor Wimpey and Bovis told a similar story of falling forward order books in 2008. Buyers were either holding back or being refused credit, including those who had already reserved and were later forced to cancel due to lenders withdrawing offers. Bovis – the last major builder …

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