Asking the right question

Dec. 1, 2005
"Businesses are not paid to reform customers, they are paid to satisfy customers." - Peter Drucker points of view To housebuilders, this quote from the management expert Peter Drucker will be a statement of the obvious. But to many working in the public sector, or the quangos trying to influence housing design, Drucker’s view will be heresy. If most people …

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