Whirlpool reveals consumer research

New research commissioned by Whirlpool, manufacturer of major home appliances, has found that consumers are “actively seeking out ways to improve their quality of life, to concentrate on what really matters to them”.

The international quantitative study polled 2,400 consumers to understand lifestyles, tastes and changing attitudes towards housework and cooking. With 84% of respondents reporting they demand greater simplicity in their lives, the research demonstrates consumers are continually seeking out ways to free up more time, Whirlpool says.

The Whirlpool SmartCook induction hob makes it possible for the consumer to make the most of both time spent in and out of the kitchen, Whirlpool claims. “The built-in culinary expertise is the perfect addition to the kitchen for those who wish for the best results, either to focus on achieving even more creative expression in the kitchen or those who simply wish to save effort when cooking,” it says.


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