Bringing the master suite home

Tim Palmer reports on the bedroom furniture sector and finds that there is a strong trend to bring the luxury, class and comfort of the hotel suite into the new home

Current thinking on bedroom design seems to consist of contradictory views. “On the one hand consumers desire minimalistic, yet luxury, designs in bedroom furniture while on the other they demand more and more storage space,” says Symphony head of marketing Robert Newton. “Our designers’ solution to this is to develop clever internal storage solutions like internal push to open drawers, slotted shoe racks, shelf dividers which maximise every available inch behind a simple run of closed doors. All these are available with a darker contrasting linen finish to the lighter internal finish of the wardrobes ensuring the internal storage maintains the stylish appearance of the rest of the bedroom.”

(Pictured) Home owners want a sense of luxury in their bedrooms, says Symphony

With regards to the latest in design, styles, finishes and materials, Newton adds: “Similar to trends in kitchens, matt and textured finishes are emerging slowly into modern styles; with earthy colours being selected as a way to infuse colour into the bedroom spaces. Home owners are influenced by boutique and spa hotels and want that sense of luxury in their own bedrooms. On-trend and in-style, matt textured and gloss ranges are the ultimate luxury and offered in a choice of colours. Stone, cashmere and ivory are set to be extremely popular in bedrooms this year.”

Symphony’s new range of bedroom furniture, Urbano, has a distinct design style, says Newton. “It’s the perfect way of adding luxury and value to any new property, from an urban apartment to a classic townhouse. Urbano offers three types of furniture for new build houses and developments.

(Pictured) Symphony’s Urbano bedroom range offers three types of furniture for new build developments

“Front framed wardrobes are ideal for creating a fitted look within an existing alcove, over a chimney breast or to overcome other constrictive spaces. They can be simply fitted with a simple internal shelf or a full cabinet look can be created with the right panels. Moda sliding wardrobes offer the perfect solution for maximising the space available and are ideal for smaller bedroom spaces. Designed to be fitted in an alcove or against a wall, they are available in a range of finishes including Mirror, Glass and Dusk. Finally, freestanding chests create an ultra-contemporary look with their on-trend framed design. These sit perfectly alongside Urbano wardrobes which means they’re sure to create a statement within any bedroom.”

Italian inspiration
Draks’ latest collection is the re-launched Jericho which is a flat panelled slabbed door. Sales and marketing director Louise Sellar says: “These Italian inspired doors manufactured here in the UK can be supplied in a wide choice of gloss/matt or wood grain finishes to suit any interior scheme. The doors, with their horizontal grooves and discreet handles are sleek, modern and offer great versatility. We’re finding that grey is still very popular, we’ve also seen a move to matt finishes and muted tones. At the luxury end of the market we offer real leather and solid timber sliding doors, the natural features of these products offer a luxurious and timeless finish.”

As for bedrooms with limited space Sellar says: “We assist in helping maximise storage to suit a myriad of designs by using bespoke and modular product ranges to fit a wide variety of budgets. Our sliding doors all work well in bedrooms to help maximum floor space. We have infills in reflect materials to help maximise the feel of light and space and our bespoke interiors can make sure that even the smallest space includes everything that anyone would need for storage.”

MATCH is a new designer panel range from bedroom cupboard specialist Vicaima which aims to change the face of interior design for professionals in the commercial world, according to head of UK marketing Paul King. He says: “Modern bedrooms are often seen as one of the most important rooms within the home.

(Pictured) Vicaima says the focal point of the bedroom, the bed, deserves a worthy setting which can be achieved with the addition of a headboard or feature wall

"Whether as a retreat from the world or as a place where everyday tasks can all be managed from this one single and safe hub, one increasing trend is to turn a bedroom into a hotel suite, with all its essential luxuries and where of course the bed itself is the star attraction. This focal point deserves a worthy setting and this can be achieved with the addition of a headboard or feature wall onto which the bed itself will abut."

Design freedom
“An ideal way to create this bedroom statement is with the use of a decorative wall panel, whether covering the entire wall or just the bed head in the form of a solid headboard," King explains. "Our new MATCH decorative wall panels are ideal for this purpose in that they provide complete design freedom allowing interior designs to realise almost any vision. Whether it’s using bold geometric shapes and colours, replications of metal, stone, timber and other natural materials or even photographic images to create a sense of fun, MATCH designer panels provides a flexible yet dramatic design element that reflects the moods and desires of today’s discerning house purchaser.”

King says that depending upon the desired application, MATCH is available in a selection of panel types with differing physical and mechanical properties, appropriate to their desired performance and covered by EN standards. These include plywood and MDF with improved resistance to fire or moisture. “The combination between the composition of the product and the advanced manufacturing technology used with the surface materials, allows us to achieve unparalleled results. This is perhaps particularly illustrated in the use of surfaces utilising natural veneers, where the product is able to reproduce colours and original and unique designs to spectacular effect.”




A little luxury
Peter Langley, senior designer at Langley Interiors, suggests housebuilders consider the following: “In bedroom design, master suites that emulate a hotel style bedroom are currently in vogue as everyone is looking to enjoy a little luxury. Rooms can feature aspects such as walk-in wardrobes, a bathtub in the middle of the room and a separate dressing area to create an exclusive feel.

(Pictured) Master suites that emulate a hotel style bedroom are currently in vogue according to Peter Langley, senior designer at Langley Interiors

“High gloss designs are still popular as consumers are aware that bright and airy colours and finishes make rooms feel bigger. The growing trend for copper and rose-gold in the home has also entered the bedroom, and accessories and hardware in these finishes have become a popular choice.

“For a timeless look, real woods or furniture with a classic aesthetic, such as shaker or French style bedrooms, provide an excellent solution as they never date and add an expensive look to a room. Bedroom design can easily be updated over time using a change in wallpapers, soft furnishings or even handles to upcycle furniture, to keep the room looking on-trend.

“Ensure you choose high quality fitted furniture which will last a long time to deliver excellent value. If possible, bespoke solutions make the best use of space and can be tailored to suit each individual to include areas for shoes, clothes and accessories, for a truly premium offering.

Langley says to help achieve a quick sale, housebuilders should think about how they dress and present the show home. “Good lighting is vital to give the room an airy and bright feel to help the potential customer envision their possessions in the room. Choose sliding wardrobes in light finishes or a high gloss to create the illusion of a larger space. If possible, present a walk through master bedroom with space for a dressing table, a walk-in wardrobe and en-suite bathroom to create a ‘wow’ factor that customers want to buy into. Mirrors are a great tool for helping a house seem larger and lighter, and coupled with premium dressings, create an exclusive and beautiful look.”



KEY CONTACTS

Draks www.draks.co.uk 
Langley Interiors www.langleyinteriors.co.uk 
Symphony www.symphony-group.co.uk 
Vicaima www.vicaima.com 



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